Month-long project launching Piyushi Jain Jewels online, complete with business plan, Google My Business setup, competition analysis, social media strategy, content creation, and initial product focus on silver & gold-plated jewelry to build trust.
Piyushi Jain Jewels, transitioning from offline to online, required a comprehensive solution. In one month, we provided a business plan, Google My Business setup, competitor analysis, social media content creation and platform management. This project showcases our ability to help businesses navigate the digital landscape and build trust with online audiences.
Piyushi Jain Jewels recognized the need for an online presence, but high-value jewelry presented trust challenges. We addressed this by offering silver and gold-plated options while building brand awareness and trust through social media engagement and competitor analysis. This project demonstrates our expertise in digital marketing strategies for specific business needs.
Client Brief:
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Transition from offline to online jewelry business
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Develop a comprehensive business plan
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Establish Google My Business presence
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Conduct competitor analysis and identify market opportunities
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Create engaging social media content
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Set up and manage social media platforms
Challenges & Solutions:
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Building trust for online jewelry purchases, traditionally viewed as high-risk.
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Identifying a suitable product segment to bridge the gap between offline and online presence.
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Crafting compelling social media content to attract and engage audiences.
Impact:
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Piyushi Jain Jewels established a strong online foundation for future growth.
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Increased brand awareness and visibility through Google My Business and social media presence.
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Developed strategic direction based on competitor analysis and market insights.
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Introduced silver and gold-plated jewelry as an entry point for online trust building.
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Tailored solutions to address the unique challenges of online jewelry sales.
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Developed a content strategy aligned with target audience and brand identity.
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Delivered a comprehensive package within budget and timeline.
Deliverables:
